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The average revenue generated per each paying user within a defined timeframe. The ratio of users who clicked on the ad divided by the number of users who saw it. Native App: An app developed for a specific platform, e.g. Android or iOS. User: Anyone who downloads and installs an app on their mobile phone and
9 Mar 2016 Gaining and keeping users for your mobile app requires thoughtful and use your app—both getting what you want out of the relationship? You might also be interested in calculating your retention rate using app download or first login as This can also be called ARPU, or average revenue per user.
